Услуги / Печатна реклама
Ефективната печатна реклама и техники наистина може да направят чудеса, защото именно добре изработените печатни рекламни материали са тези, които привличат вниманието на аудиторията и го фокусират върху продукта. Ето защо рекламните печатни техники и тактики не бива да бъдат 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във вашата цветна папка с успешния маркетингов план от миналата година, а точно обратното - не трябва да обръщате гръб на печатната реклама.
Диплянките, брошурите, каталозите, плакатите са “тежката артилерия” на печатната реклама.Тяхното предназначение може да е много различно - от представяне на отделно изделие или услуга в листовка, до представяне на цялата продуктова листа на една фирма в голям каталог.С плакат фирмите могат да обяват календарно събитие или появата на нов свой продукт тези изделия. Листовките и плакатите се получават от големия печатен лист само с рязане, при дипляните се добавя и сгъване или биговане с една или повече гънки, при брошурите и каталозите освен сгъването има и скрепване на листовете чрез телово подшиване, лепене или шиене.
Необходимите условия за отпечатване на качествени рекламни материали започват още от добрата идея, качествения снимков материал, художественото оформление, предпечатната подготовка, използуваните хартии и картони, печатът.Сериозна роля за добрия краен резултат имат и довършителните процеси-лакиране, ламиниране, голд печат, сухо преге, щанцоване и др.